At the moment, esports organizations across the world are in the midst of transitioning from a focus on competition to a holding company model — all while shouting their love for competition from the rooftops to maintain brand legitimacy.
| With M&A activity on the rise in gaming and esports, some observers believe that many of today’s leading esports organizations will inevitably evolve into holding companies. Depending on who you ask, this is either the hottest or coldest take in esports. Read more below. At the moment, esports organizations across the world are in the midst of transitioning from a focus on competition to a holding company model — all while shouting their love for competition from the rooftops to maintain brand legitimacy. Here’s why Lauren Williams left Vox as editor-in-chief to create news nonprofit Capital B which aims to report on issues like politics, criminal justice and health specifically for Black people. More than 40% of publishers said they lost talent to the Great Resignation in 2021, according to the latest Digiday+ Research. While sweepstakes prizes are nothing new – marketers, especially those without a spot airing during the Big Game, have used the chance to win something to get consumer attention around the Super Bowl for years. More in this Digiday+ Marketing Briefing. IAB Tech Lab unveils new working group to tackle evolving consent frameworks. From our sister site, WorkLife: Office romances take on new meaning after CNN president's resignation. Other things to know about Join us at the Digiday Media Buying Summit from April 5-7 where we will bring together media buying execs to discuss the trials and successes in the industry while navigating this covid era. Based on a survey of nearly 90 brands and agencies, this new report highlights diversity efforts within media companies and their various partners. Sponsored by Connatix. Publishers have the opportunity to collect fully consented data, create a known audience, drive community engagement and more in 2022. Sponsored by Viafoura | | |
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howdy! howdy! howdy! howdy! | Privacy | | IAB Tech Lab unveils new working group to tackle evolving consent frameworks | | The IAB’s Annual Leadership Meeting kicks off today, its first IRL conference (remember those?) since 2020 when it declared “Project Rearc”, a.k.a. the hunt for a third-party cookie alternative. This time, the trade body wants to explore “privacy-enhancing technology”, also known as “PETs” with its recently unveiled working group. The “PETs” Working Group enters the […] | | |
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