As the 'trial of the century' nears its end, have the scales tipped in the DoJ's favor?

Revelations of Apple and Google’s financial relationship has convinced some observers convinced change is on the horizon.

November 17, 2023

As the 'trial of the century' nears its end, have the scales tipped in the DoJ's favor? Revelations of Apple and Google's financial relationship has convinced some observers convinced change is on the horizon. Additional coverage: As government officials explore ways to rein in AI, tech companies are looking for new ways to raise their own safety bar before it's forced on them. During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still determining which key performance metrics signal success among the gaming audience. Threads could have been the missing link between marketers and the fediverse. But if it will is up for debate. Amazon Web Services and the NFL are hoping a new game will resonate with Gen Z, winning them over with generative AI-powered stats. Our most-read story this week: Media companies announce more layoffs to cut costs, blaming a relentlessly challenging ad market. Other things to know about Join us December 4-6 at the Digiday Programmatic Marketing Summit, where we’ll connect attendees with leaders from Ogilvy, PMG and many more. Don't miss this opportunity to secure months' worth of meetings over the span of just three days. By adding automation and programmatic targeting technologies to direct mail marketing strategies, marketers are creating omnichannel experiences that resonate with recipients. Sponsored by SeQuel. Adding DCO technology to the marketing toolkit is unlocking opportunities for advertisers and agencies to iterate further and discover innovative campaign directions quickly. Sponsored by Clinch. Top Stories Ivy Liu Marketing on Platforms As the 'trial of the century' nears its end, have the scales tipped in the DoJ's favor? Revelations of Apple and Google’s financial relationship has convinced some observers convinced change is on the horizon. howdy! Generative AI As AI regulations loom, tech companies add new ways to improve their standards As government officials explore ways to rein in AI, tech companies are looking for new ways to raise their own safety bar before it’s forced on them. Sponsored by Nexxen How commerce media and data are boosting campaign accuracy and outcomes Retailers are monetizing first-party data via commerce media to deliver brands valuable shopper insights to improve messaging, engagement, campaign performance and more. Advertisement howdy! Generative AI IAC and News Corp call out generative AI companies for scraping their content without compensation During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Sponsored by Optable How La Presse transformed to keep up with big tech For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention collecting data carefully and in a privacy-safe manner. howdy! Gaming & Esports Why McDonald’s and Coca-Cola still see gaming as an experimental marketing channel Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still figuring out exactly which key performance metrics signal success among the gaming audience. For now, they’re leaning on tried-and-true KPIs such as brand awareness and brand loyalty — when they’re scrutinizing the numbers at all, that is. Advertisement Sponsored by Pixability Why marketers are adding YouTube to their post-cookie strategies Advertisers are increasingly leveraging the contextual targeting capabilities of YouTube to reach relevant audiences without compromising user privacy. howdy! Experimental Channels Will Threads be the link between marketers and the fediverse? Threads could have been the missing link between marketers and the fediverse. But if it will is up for debate. howdy! Beyond Ads Why the NFL released an AI-powered game with Amazon The game will serve as a brand marketing tool to advertise pressure probability — which predicts the likelihood of each defender creating a pressure during plays, using four different AI models based on over 90,000 plays from the last five years of football. This data set launched across NFL properties in 2023. All Latest Stories

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