| Sahil Patel Hulu and YouTube are the first stops for TV ad buyers at the NewFronts, though other platforms such as Twitter are beginning to inch their way in. |
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| Shareen Pathak “The story is really in the value of the agency.” |
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| Sponsored Content Cadent To date, direct-to-consumer brands have been focused on sending targeted ads to consumers via premium online video -- but recently, there has been a shift. Some major DTC brands are taking their marketing to the next level by using television to reach their target audience. Sponsored by Cadent. |
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| Seb Joseph Two years ago the ad industry shrugged off the threat of consultancies, whereas now the CEOs of the three largest holding groups are trying to make their businesses more like them. |
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| Kerry Flynn Kenny Mitchell led Gatorade's dunk AR lens during the 2016 Super Bowl and AR game during the 2016 U.S. Open. |
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| Sponsored Content Jumpshot Online shopping used to be simple but in today's online retail landscape, things have changed. Conclusions must be backed by data -- but it's up to brands to discover for themselves just which data sources to trust. Sponsored by Jumpshot. |
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| Sponsored Content Penthera As OTT viewership has continued to grow, so have viewer frustrations with issues like lag and buffering. As more apps enter the competitive streaming video market, it's crucial that businesses offer a seamless streaming experience. Sponsored by Penthera. |
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