Bleak outlook for 'one trick pony' Seven West | Battle to snare SBS headquarters ramps up

Email Seven West Media shares have halved over the past year and in a difficult TV advertising market the company is a ‘one trick pony’ with nowhere to hide, analysts say.

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MEDIA Bleak outlook for ‘one trick pony’ Seven West Seven West Media shares have halved over the past year and in a difficult TV advertising market the company is a ‘one trick pony’ with nowhere to hide, analysts say. CAMERON ENGLAND MEDIA Battle to snare SBS headquarters ramps up With the location of the SBS headquarters up for grabs, the battle among suitors has intensified and Liverpool Mayor Ned Mannoun reckons his council’s pitch will be hard to beat. By CAMERON ENGLAND AND JAMES MADDEN COMMENTARY PM’s hand-outs show he’s out of touch Instead of propping up uncompetitive industries, Anthony Albanese should ensure businesses have cheap power, a flexible labour market, efficient training and a competitive tax regime. By CHRIS MITCHELL MEDIA DIARY Where’s Lisa? Nowhere to be seen on Network Ten The TV presenter said she hoped the Lehrmann versus Wilkinson/Network Ten defamation trial judgment ‘gives strength to women’ ... but perhaps not enough strength to get her back on air. By SOPHIE ELSWORTH MEDIA Uhlmann ready to rejoin contest of ideas The award-winning political editor and commentator says his time on the frontlines of the Ukraine war had drawn him back to the profession he knows best with The Australian. By NICHOLAS JENSEN EXCLUSIVE Seven’s Sunrise probed over Bondi bungle Statements have been taken from Sunrise staff including presenter Matt Shirvington to find out how the wrong man was named as the Bondi Junction killer on air. By SOPHIE ELSWORTH EXCLUSIVE ABC’s advertising spending soars The taxpayer-funded broadcaster’s spending on advertising, marketing and promotions has soared despite falling audiences. By SOPHIE ELSWORTH OPINION Consumer habits go out the window in hard times Amid a cost-of-living crisis, consumers are increasingly abandoning their most-loved brands. But it’s not impossible to retain customers in times of economic strain. By MELINDA LOFTS THE GROWTH AGENDA Pepsi’s fashionable fusion sends pulses racing Brand affinity and household penetration for cola brand, Pepsi, is rising in Australia. Last week, it enlisted some of the biggest and emerging names in music, fashion and culture to roll out its newly redesigned brand. By KATE RACOVOLIS THE GROWTH AGENDA Poetry in emotion reveals brand loyalties An advertisement from insurance company AAMI caused consumer concerns over the brand’s use of Dorothea Mackellar’s iconic poem, My Country. Viewers, however, were wrong. Suncorp’s chief marketing officer Mim Haysom explained what the reaction taught the company about its brand. By KATE RACOVOLIS THE GROWTH AGENDA Bluey and Bunnings: putting the hammer down on collaboration The news of a collaboration between Bunnings and animated TV series Bluey reached more than 40 million people in Australia and New Zealand. The Growth Agenda reports on what made the February initiative so beneficial for the two iconic Australian brands. By KATE RACOVOLIS   NEWSLETTERS TODAY'S PAPER MIND GAMES THE AUSTRALIAN PLUS   Want to change how you receive these emails? Manage your newsletter preferences or unsubscribe from this newsletter. Sent by The Australian, GPO Box 4245, Sydney, NSW, 2001 Australia.