Now’s a good moment as any to take stock —and make a few bold calls about what’s coming next.
| Now’s a good moment as any to take stock —and make a few bold calls about what’s coming next. Additional coverage: Zero-click search is collapsing the user journey for brands reliant on Google. How are B2B and DTC marketers responding? The upfront marketplace is being slowed down due to increasing complexity, and discrepancies with Nielsen’s latest ratings system. Through its creator program, Yahoo is evolving from its roots as a content aggregator and editorial publisher to more of a distribution platform for individual creators. Boiled down to their essence, ESOPs are when an owner or founder sells their stake in an agency to the employees who all receive stock, most often held in a trust. From sister site, Modern Retail: Pop Mart has become one of the brightest success stories on TikTok Shop in the U.S. this year, thanks to the viral mania surrounding its Labubu collectible figures. Other things to know about According to research, Gen Z is taking a practical, research-driven approach to shopping — weighing price, quality and social proof before making a purchase. Sponsored by TeenVoice. The real challenge marketing teams face is system-wide: the absence of a connected, end-to-end creative supply chain. Modern marketing demands a system that can support speed, scale and complexity. Sponsored by Celtra. Gamers play a significant role in making household purchasing decisions. Brands can reach these influential decision-makers and increase audience engagement by capitalizing on gaming’s ability to command sustained player attention and to provide tailored interactions. Sponsored by Activision Blizzard Media. | | |
|
howdy! howdy! howdy! howdy! howdy! |
