Challenges and opportunities in the next 5 years and how to set the stage for a winning press conference

5 challenges and opportunities comms pros will navigate in the next 5 years

Learn what global trends and hurdles communications leaders need to prepare themselves for and what skills they'll need to overcome them.

The Daily Scoop: The promise and peril of political mugshots

Plus: PSLs celebrate 20 years of fall and a ruling on AI and copyright has big implications.

Set the stage for a winning press conference that doesn’t bore

Create an optimal atmosphere with reporters in mind.

You are the best comms asset when writing with generative AI

Let your content creation superpowers shine through.

The Daily Scoop: P&G quietly drops forest degradation ESG pledge

Plus: Target's sale slump could embolden activists and movie studios take "unusual" negotiating step.

Forget the sales funnel — it’s all about the ‘infinity loop’

And PR has a huge role to play.

The core of Taylor Swift's PR strategy is values-based messaging

In all her eras, T-Swift has dominated the comms game.

The Daily Scoop: Cautionary tales of AI comms gone awry

Plus: President Biden visits Maui amidst timing criticism, Meta re-enforces three-day in-office rule.

Focusing on a ‘return to culture’ puts to rest the return-to-office debate

Ragan 's CEO shares the top five trends facing communicators.

Use AI to draft — and your instincts to edit

Real examples to help you refine your work.

New social media features you need to know this week

Updates from Threads, X/Twitter, Instagram and more.

The Daily Scoop: Elon Musk has a moment of clarity over X's possible future

Plus: Meta’s Threads could add desktop feature this week, Lysol encourages healthy classroom habits.

The cautionary PR lessons from Threads’ meteoric launch — and decline

The initial buzz was intense. But things have already changed drastically.

3 PR lessons in reputation and brand management from the suspension of Orioles broadcaster Kevin Brown

A few missteps turned the incident into national news.