This year will be an inflection point for ViacomCBS as it relaunches its flagship streaming service, but how long until profits follow?
| ViacomCBS’s 2020 did not start smoothly. During its earnings call in February, ViacomCBS CEO Bob Bakish unveiled the company’s new streaming plan. The strategy straddled the line between building up its own entrant in the streaming wars -- a refurbished CBS All Access that will roll out in early 2021 -- and selling shows and movies to the likes of Netflix and WarnerMedia. This apparent bet-hedging did not seem to go over well with investors, who were asked by Bakish to overlook the company’s dismal fourth-quarter earnings that included a net loss of $273 million. Within hours, the company’s stock price dropped by 16%. Read more below. This year will be an inflection point for ViacomCBS as it relaunches its flagship streaming service, but how long until profits follow? These are undoubtedly heady times for ad tech vendors. But it's important to be realistic about the future as 2021 unfolds economically. As 2021 begins, it's clear a lot of media and marketing's defining features began to fall away. We rolled them all up into a package titled Endgames. For Digiday+ members, advertisers are still focused on the performance of their brands and wary of spending more on advertising than necessary to maintain that performance, according to media buyers. In the latest episode of the Digiday podcast, Future PLC CEO Zillah Byng-Thorne attributes the company's huge database of user behavior and shopping habits as what helped it grow over the past year. Other things to know about From marketing with a purpose to a look inside the customer feedback loop, we’ll go deep on what’s ahead for brands in 2021 and beyond at the Digiday Brand Summit LIVE. See what else we’ll be covering and secure your spot today to hear from senior leaders from Verizon, Ford Motor Company, Blink Fitness and more. By taking a page from the marketers’ playbook and viewing content as product, publishers can level-up their personalization tactics, drive more traffic and generate higher revenue. Sponsored by PowerInbox. Audiences turn to Facebook Watch for an escape from their daily routine as well as a moment to connect with friends and family. For marketers looking to reach them, the platform is tracking the emerging data highlighting their viewing choices. Sponsored by Facebook. | | |
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howdy! howdy! | Coronavirus Fallout | | ICYMI: Digiday Media's Endgames | | As 2021 begins, it’s clear a lot of media and marketing’s defining features began to fall away. We rolled them all up into a package titled Endgames. | | |
| Sponsored by Tipser | | Shoppable content makes a play to become the new shop front | | Publishers are leaning into the effectiveness of shoppable content, part of a strategy that’s striving to meet online consumers in a world where the brick-and-mortar store remains closed but the value of product discovery and inspiration continues to rise. | | |
howdy! | Sponsored by Carbon AI | | How publishers can (still) extract value from third-party data | | First-party data is the current north star in ad tech, but it can’t single-handedly solve publishers’ need for good targeting, relevant audiences and rich custom profiles. In this article, learn how publishers can continue to generate value from third-party data — even in the post-cookies era. | | |
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