Marketers from Channel 4, Diageo and Specsavers on capability building
From creating a culture of learning to proving the ROI of L&D investment, marketing leaders discussed their approaches to capability building at Econsultancy’s inaugural forum. |
"Your brand is your product. Your product is your brand"
Luca Picardi is Head of Brand Strategy at Kallan & Co., a design studio with a virtual working model (and offices in Helsinki, Melbourne and Christchurch). He has been working across brands and digital products for the last decade.
Given Picardi’s schooling at Central Saint Martins and current teaching work at BAU school of design in Barcelona, we wanted to ask him about his philosophy of digital product design, as well as whether GenAI makes him laugh or cry, what inspires him outside of work, and who would be the dream client. |
Finding the sweet spot of personalisation
Drowning in data or relying on gut instinct? If customers want to feel valued, and marketers want efficiency and salience, where is the sweet spot of tailored communications and experiences? |
