Alyssa Meyers | A new NCAA rule would allow college athletes to profit from endorsements, which opens doors for influencers deals that are still likely years away.
Lucia Moses | Dumbstruck claims it can measure emotional responses to test video ads before they run — potentially saving marketers millions in media waste.
Ashley Rodriguez | A Molson Coors exec explains why it's shifting product placements from traditional TV and movies to streamings services like Hulu and Netflix.
Patrick Coffee | Alastair Mactaggart spent more than $3 million to pass CCPA. His new proposal would create stricter regulations around data collection and targeting.
Lydia Ramsey | Retailers like Walmart and CVS are pushing deep into healthcare, betting they can offer more convenient care. That could impact health systems.
