The creator economy got big enough to be taken seriously.
| The creator economy got big enough to be taken seriously. Additional coverage: Google is pitching its AI-everywhere product, called AI Max, to advertisers. Here’s what Google is telling advertisers. Request duplication is becoming increasingly popular in programmatic media trading, but it raises questions over ethics. Creator data is becoming more accessible to third-party vendors via a new API — another step in LinkedIn's creator platform evolution. This week’s Future of TV Briefing previews next week’s CTV Advertising Strategies event that Digiday’s Tim Peterson will host with top brand and agency executives in New York City. Publishers are shifting back toward a balance between traditional and digital revenue sources. From sister site, Modern Retail: A generative AI chat feature from jewelry brand Kendra Scott is answering roughly 93% of customer inquiries, a 53% increase from a previous version the brand was using last year. Other things to know about This Friday, July 11 is the last chance to enter the Digiday Awards. Don't miss this opportunity to showcase your work in front of Digiday's global audience of decision-makers with social inclusions, on-site announcements and more. By optimizing for subscriptions, publishers risk losing ad revenue because they see fewer pageviews and ad impressions. Sponsored by Piano. In an environment where consumers are harder to reach, inundated by content and searching for brand authenticity, a hybrid of smart social and smart data strategy is key for brands. Sponsored by Alliant. | | |
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