As President Donald Trump’s proposed tariffs threaten to upend the global economy, a recession is appearing increasingly likely. In anticipation of people spending less across the board, creators are reducing their reliance on revenue streams that require individual fans to open their wallets, such as subscriptions and donations.
| With a potential recession on the horizon, creators are prioritizing ad revenue, viewing it as steadier than subscriptions or donations. Additional coverage: Google built its empire on media dollars. Now, it's eyeing the other side of the equation — creativity — with AI as its way in. Built to be part commerce, part retailer and part media company, retail media networks are grappling with executive dysfunction that’s trickling down to hiring — and revealing unrealistic expectations in a rapidly evolving space. Economic uncertainty could make for a possibly messy collision of circumstances in upfront negotiations. Read this week's Digiday+ Media Buying Briefing. Between the rising costs of childcare, senior care and just everyday life, the final episode of our limited podcast series WorkLife Presents: Mom's at Work covers how the pressure is mounting, especially for women who still tend to shoulder most of the caregiving. From sister site, Modern Retail: Some brands are adding a line in checkout that ties rising prices to recent tariffs. Other things to know about The Digiday AI Awards are now open — a brand-new program spotlighting the teams driving innovation in AI. Put your work in front of expert judges from Amazon, FCB and more. Submit by May 30 to secure the lowest rate on entries. As data strategies become more ambitious, today’s data marketplace operators increasingly offer a complex menu of campaigns rather than emphasizing convenience and efficiency. Sponsored by Experian. Digital media offerings are a must to keep brand clients from moving on to a competing agency. While scaling such efforts is a challenge, solutions exist that lie between in-house and outsourcing. Sponsored by Pathlabs. | | |
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| The Creator Economy | | Creators rethink revenue mix in anticipation of economic slump | | As President Donald Trump’s proposed tariffs threaten to upend the global economy, a recession is appearing increasingly likely. In anticipation of people spending less across the board, creators are reducing their reliance on revenue streams that require individual fans to open their wallets, such as subscriptions and donations. | | |
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