| | | | | | Nationwide Building Society has set up and launched a 30-person customer experience design team, Nationwide Studio. The aim is to reinvent Nationwide's design culture and develop the next generation of customer experiences. We caught up with Webster Garratt, Head of Digital Experience & Service Design at Nationwide. |
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| A message from our sponsors: |
| Thinking like a customer to create a personalised shopping experience |
| Customers today are demanding completely personalised shopping experiences – in which products, services and communications are delivered to them at the time, place and medium of their choosing. Download this white paper to read research from 100 retail executives about how they are using cognitive solutions to provide a more personal experience. |
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| | | | | | | This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers marketing campaign integration strategy. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available. |
| This report is a guide to using LinkedIn for marketing purposes (both from a strategic and functional point of view), helping B2B marketers to extract maximum value from LinkedIn's comprehensive range of products and features. We have specifically designed this document to be easily understood, supported by visual examples and case studies so that recommendations can be readily taken on board by time-poor B2B marketers on the ground. |
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| | | | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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