Millennials favor domestic-brand SUVs and CUVs, while many Baby Boomers are driving their dream cars, according to a study by GroundTruth, a company that observes consumer activities of two out of three U.S. smartphone users.
Traditional media has held strong throughout a marketing evolution, but it has gotten a bit of a bum rap, says WardsAuto IdeaXchange columnist Adam Armbruster.
Test Drive The 5-door hatchback comes with a red-hot interior, a boy-racer wing that adds 66 lbs. of downforce, an aggressively tuned suspension, sticky tires and a throaty 3-way exhaust.
