The sunshine agency: Inside Crossmedia's transparent model, From the Unintended Consequencs Dept: Viewability mandates cause more ad clutter, How Channel 4 is preparing its 15m registered viewers for new European data laws, Daily eNL
| Lucia Moses Scale still counts for publishers that are trying to monetize in a world where ad dollars are increasingly being spent programmatically. |
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| Yuyu Chen Crossmedia's growing fast by promising clients a lot more transparency. |
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| Ross Benes The push for 100 percent viewability has sparked publishers to adopt more-intrusive ad formats and spam websites to host more ads above the fold where ads are counted as viewable. |
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| Jessica Davies Channel 4 has had mandatory viewer registration for two years. Now it’s getting ready for GDPR. |
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| Sponsored Content Outbrain Get a group of digital publishers together, and you won't get five minutes into the conversation without someone addressing the elephant in the room -- Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to publisher sites while politely threatening to hold their content hostage with Instant Articles. But publishers are still looking for ways to cope. Sponsored content by Outbrain |
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| Tanya Dua With internship season just around the corner, agencies are stepping up their game in order to attract the best creative, design and strategy interns. |
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