Presidential hopefuls are spending more on digital ads. Spending more online and early allows candidates to test out messages to find out what works and what doesn’t for their campaigns.
| The 2020 presidential election has not only stirred up a new debate about Facebook’s role in political advertising but called into question the way candidates will advertise -- and if this will be the election cycle where digital dominates over television. Read more below. Presidential hopefuls are spending more on digital ads. Spending more online and early allows candidates to test out messages to find out what works and what doesn't for their campaigns. Overtime has gone from posting seconds-long clips of high school sports stars to producing minutes-long episodic shows that star many of the same athletes. SmartNews, a news aggregation app started in Japan, is the latest platform to cut checks to publishers. In the case of SmartNews, the payments are tied to publishers adapting their articles to a proprietary SmartNews format. To avoid mining through the legal jargon, we’ve broken down the essentials of what you need to know about the differences and similarities between GDPR and the ePrivacy Regulation. Other things to know about The Digiday Video Awards recognize the companies, campaigns and technology using video to modernize media and marketing. View this year’s categories and submit your entry here before the rate rises tonight. 80 percent of marketers are dissatisfied with their current processes for creative production and review, according to new research. Here's what they think their companies should be doing differently. Sponsored by OpenText HighTail. | | |
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howdy! howdy! howdy! | Audio Anywhere | | Subscriber-only podcasts are on the rise | | Podcasts are ever so slowly pivoting to subscriptions. The broad move to consumer revenue in the publishing industry is spreading to podcasts, as publishers like Slate and The Athletic look to use the loyal audiences podcasts attract to drive paying subscribers and monetize this platform in new, non-cyclical ways beyond advertising. In other cases, podcast […] | | |
| Sponsored by Bridge | | WTF is identity resolution? | | Browser cookies are dying and privacy regulations are alive and well, but digital marketers still need to get specific with their targeting. In a new guide, learn about "identity resolution," a tool that some marketers have been using to zero in on individual consumers. | | |
howdy! | Video Anywhere | | Direct Line Group is shifting digital ad spending to targeted TV ads | | Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it […] | | |
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