Digital marketing budgets: How can marketing leaders meet rising expectations for growth Five (and a half) practical actions to help squeeze the most impact from your marketing budget
ClickZ Daily: May 6, 2022 |
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| Good morning! One month in to the Tax Year, many Marketing Leaders will find themselves under huge budget constraints – almost half the budget compared to 2020. Coupled with rising customer expectations for meaningful experiences, Marketeers must now squeeze every last drop from the campaigns they deliver. Deborah Womack, Associate Partner, Marketing Transformation at Ernst & Young LLP, shares five practical actions marketing leaders can implement right away – and offers a bonus insight on how to harness the power of internal alliances with the C-Suite. |
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Change management Deborah Womack |
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Advertising & Promotion Michael Collins Four questions you need to ask yourself and your team to truly become inclusive as a brand Read more |
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| Digital Leaders Kamaljeet Kalsi "The main KPI for me is having an inspired team because that is when you produce stellar work" Read more |
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| | | Advertising & Promotion Charles Gabriel Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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