| | | | | | When you think of the National Trust, you probably think of stately homes, country walks, and cups of tea. You perhaps don’t immediately make an association with neuroscience. However, the National Trust’s marketing team recently turned to brain scans and other scientific techniques as part of a project to optimise visitor journeys and experiences. |
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| A message from our sponsors: |
| Broadcast to Narrowcast: How to reach today’s TV viewer |
| This report will show you how people are watching similar content but now in different ways which creates new opportunities for advertisers to target different groups. It will also show you how within this new fragmented TV world, word of mouth recommendations are still key to content discovery. |
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| | | | | | | Econsultancy's Paid Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising. |
| The Social Quarterly is a series of presentations by Econsultancy, which curate the latest trends, developments and statistics in social media. The reports focus on distilling the most recent data and trends, aiming to provide a guide to what's happening now in social media and what you should be keeping an eye on. |
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| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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