Production companies can’t shoot movies or shows, so publishers are trying to make themselves useful to talent.
| Tune into the newest episode of The New Normal today at noon ET. Next, news industry analyst Ken Doctor talks with Digiday senior reporter Max Willens about the future of local news and his plans for his new startup in that arena: Lookout Local. Also joining will be the company’s CRO, Jed Williams. Register here. Musicians still can’t tour and actors still can’t make movies or shows. So publishers see an opportunity. With the country's top entertainers going stir-crazy —and increasingly aware that no money is coming in the door —managers and agencies are more receptive than ever to pitches and discussions from publishers, sources at three different publications said. Read more below. “The talent is dying to work, they’ll work below their normal rates and they need ways to express themselves,” said a chief revenue officer of one digital media company. In the latest edition of our Confessions series, we hear from a thirty-something associate creative director about the stress of balancing his child's remote learning once again while still meeting client needs. The first wave of pandemic-induced agency labor cuts were about survival. The next is about how agencies set themselves up going forward. With no immediate way to make revenue, some publishers don't want to prioritize original content for the new 15-second video platform, Reels. Other things to know about Next week: We’ll go deep on everything from how remote work is changing hiring to using social platforms to promote positivity at the Future of Work Virtual Forum: Diversity & Inclusion. Reserve your spot today to gain actionable insights and learn the steps to take to ensure a diverse workplace from leaders with Verizon Media, Meredith, The Sax Agency and others. To compete, marketers need a quick hand at measuring ad effectiveness. Join this new webinar to learn what it takes to leverage accurate and scalable data at the speed of competition. Sponsored by Moat by Oracle Data Cloud. | | |
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