As social platforms launch Black creator programs, Black creators say they need to do more in support of diverse creative voices.
| Black influencers have long played a vital role in creating iconic cultural moments, many of which have been picked up and utilized in marketing campaigns and strategies. (Think “on fleek,” by Vine star Kayla Newman AKA Peaches Monroee — a phrase brands quickly coveted with tweets like IHOP's "pancakes on fleek" tweet and Denny's "hashbrowns on fleek.") They’ve also long been asking for credit for their work and resources to help them continue it — and now social platforms seem to be answering their calls with new Black creator programs. Read more below. As social platforms launch Black creator programs, Black creators say they need to do more in support of diverse creative voices. WTF is a SPAC? An increasing number of companies, including media organizations, are turning to SPACs as a non-traditional means of taking their companies public. As the U.S. presidential inauguration comes to pass, marketers are increasingly aware that what they buy has an impact on society. Young people need to understand how to perform in meetings, including the importance of preparation and assessing what their role (if any) will be on a virtual group call. Other things to know about Are you a brand marketing executive? You could be eligible for a complimentary VIP pass to next week’s Digiday Brand Summit LIVE. Learn more and apply here. Join Adobe, Scotiabank Digital and Digiday, February 25, 2021, at 4 p.m. ET, as they discuss why businesses need a streamlined process for future-proofing the data governance process. Sponsored by Adobe. Budget shifts in 2020 have provided unparalleled opportunities for performance brands to test and refine new data-driven strategies in TV. Read the full report on how brands are driving on-screen success with at-home audiences. Sponsor by Tatari. | | |
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howdy! | Publishing in the Platform Era | | WTF is a SPAC? | | An increasing number of companies, including media organizations, are turning to SPACs as a non-traditional means of taking their companies public. | | |
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