| New storytelling strategies: How to plan, produce and post winning social media campaigns that capture and engage employees, new talent, customers and other stakeholders. Beyond the “Big 5”: Best practices for dominating TikTok, Facebook, Instagram, LinkedIn and Twitter — plus next practices for breaking into niche and new networks. AI and content personalization: How to use tools like ChatGPT, Midjourney and Dall•E to create tailored content faster, optimize user experiences and drive conversions. Crisis and reputation management: How to spot and quell simmering online crises — and confidently handle deepfakes, online mobs, brand trolls and more. Influencer marketing: New methods to find and collaborate with micro- and macro-influencers to expand your reach — including launching social media takeovers for less. Social media toolbox: Insights and recs to expand your quiver with the latest social media tools for management (Hootsuite and Sprout Social), tracking (Keyhole, RiteTag), monitoring (Sysomos, Sprinklr) and trend analysis (TrendSpottr, BuzzSumo). Next-level analytics: How to use the latest AI algorithms, sentiment analysis and dashboards to measure and modify your social media campaigns in real-time. Social commerce meets search: When and where to invest in targeted ads to boost your social campaigns — plus new way to use paid search, social search and SEO together. What’s next: When to experiment with micro-platforms and micro-video formats, why AR/VR is on the rebound, what to expect from the Meta vs Twitter battle in an election year — and how to drive multigenerational success in the era of AI. |
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