The latest IPA Bellwether Report reveals a stall in ad spend, ending a year-long run of growth.
| The latest IPA Bellwether Report reveals a stall in ad spend, ending a year-long run of growth. Additional coverage: In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber reports on how publishers are using registration walls to convert readers into subscribers. Gaming isn’t recession proof but the outlook for the sector as a whole remains positive. Despite unstable macroeconomic conditions and historic inflation in the U.S., many publishers had record Amazon Prime Day sales during the shopping event on July 12 and 13 compared to previous years. As Manna Drone Delivery looks to boost brand awareness, the five-year-old company is looking at viral TikToks to become a key part of its marketing strategy. Other things to know about The Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, will recognize companies committed to working toward the greater good. Submit by August 12 to receive the best rate on entries. Testing privacy-compliant identity solutions, marketers are increasingly looking to match their CRM data with hashed email. Sponsored by Stirista. A customer-centric creative approach combines learnings from past campaigns with audience insight specific to creative elements. Sponsored by Amazon Ads. | | |
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