As more commerce moves online, communicators must ensure that websites are well designed and offer plenty of value to keep audiences coming back for more. Here are some helpful tricks.
They’re right there on staff, doing the 9-to-5 or maybe covering the graveyard shift. Grab your smartphone and take photos, shoot videos and record their first-person stories.
Nebulous goals, unclear messaging and inadequate media prep are just some of the easily solvable problems that can mar or even undermine your otherwise outstanding campaign.
Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage.
This week, readers were interested in writing engaging headlines, advice for landing your first PR job, targeting mature consumers with native ads, and more.
While you might be tempted to bury a damaging story, your efforts can backfire, ruining your credibility and turning essential media contacts into enemies. Follow these rules.
