Fixing Omnicommerce | Where Zara Went Wrong | Amazon's Novel Dominance

Zara’s “Ungendered” line certainly seems like a nice idea in theory, but — in light of the public backlash that the retailer has been met with — the ostensibly gender-neutral clothing line has brought to light some key lessons for brands that might not be looking before they leap into a marketing strategy that is linked to a culturally sensitive issue. Read More...

Now that books have ditched the printing press for the digital download, figuring out how consumers read is as simple as plugging into the data. However, for a company with as much influence over the publishing world as Amazon, is that a good thing for sales or a bad thing for writers? Read More...

O2O is an increasingly large part of the retail experience — save for, surprisingly, those brands on the higher end of the spectrum. A new study examines the curious phenomenon of luxury retailers lagging behind in O2O commerce, and what they can do to get with the times. Read More...