While it won’t be business as usual, pullbacks on media spending over the next three months won’t be as drastic as they have been.
| While it won’t be business as usual anytime soon, cuts, pullbacks and cancellations to media spending over the next three months won’t be as drastic as they have been. And if the pandemic takes another turn for the worse, advertisers believe they’re ready. “We are starting to see some green shoots of recovery with more than half our members no longer holding their campaigns back as a result of the pandemic, said Stephan Loerke, CEO of the WFA. Read more below. For many global advertisers, the last quarter of the year will be a waiting game, but those advertisers want to be able to respond to those changes when they happen. In unsettled times, Patch is tracking a growing interest from national advertisers who want to get in front of local communities. For Digiday+ members, with the renewed focus on diversity and inclusion at agencies, there’s been a push from Black execs to debunk the lack of talent in the pipeline myth. For Axios CEO Jim VandeHei, the unquenchable firehose of outrageous news from the Trump White House — and the 2020 presidential election in general — is a distraction. Reddit has both baffled and bemused publishers over the years, but growing evidence shows that the two parties are working together more closely. Other things to know about Next week: We’ll go deep to provide practical tips and actionable insights on everything from whether or not virtual happy hours are dead to expanding your talent pool in a time of remote working at the Future of Work Virtual Forum: The New Workplace. See what else we’ll be covering and secure your spot today. From using the right metrics to evaluating the right data, here are four critical techniques for crafting and executing an email acquisition strategy. Sponsored by Claritas. | | |
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howdy! | Sponsored by MoPub | | Findings: Gaming advertisers continue to focus on stereotypes | | \Stereotypes still rule in the gaming-ad space. For example, new research finds that women are highly active in mobile games — slightly more so than men. Nonetheless, brands aren’t tailoring their ad strategies to account for their playing time. | | |
howdy! | Sponsored by Zeta | | How to save addressability — and the open web | | To keep addressability alive and well across the open web — instead of just within walled gardens — marketers are turning to cross-publisher IDs for targeting and measurement. | | |
howdy! | Sponsored by RevContent | | How Salon bolstered revenue by inking better vendor terms | | In a new interview, Salon’s Chief Revenue Officer Justin Wohl explains how the publisher solidified revenue by insisting on guaranteed cash, straightforward renewal terms and favorable rev-share agreements within vendor contracts. | | |
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