The pressure is on for WPP’s media arm to not only find new leadership in North America but to replace hundreds of millions of lost media revenue from client desertions
GroupM is in the trough of a bad wave — can it reach the crest again? The pressure is on for WPP's media arm to not only find new leadership in North America but to replace hundreds of millions of lost media revenue from client desertions. Additional coverage: Latimer, named after the historic Black inventor Lewis Latimer, is training a new large language model to more accurately represent Black history and culture. Apple's ad attribution tool looks to strike a compromise between its anti-tracking stance and the need for ad buyers and sellers to measure ads' impact. More in this video explainer. With ongoing changes in the retail and commerce space, agencies are adapting their omnichannel and dynamic marketing strategies as store traffic bounces back to pre-pandemic levels. Artificial intelligence is improving every aspect of the game development process, all the way down to user acquisition. Crayola looks to increase its presence on social media by creating 40 videos a month. Other things to know about To retain current subscribers, publishers are returning to the techniques that won those conversions in the first place by offering intriguing content that aligns with subscribers' interests. Sponsored by Piano. As digital media spend increases, agencies are seeking increasingly sophisticated media execution partners to help them through planning, executing, optimizing, analyzing and reporting digital media campaigns. Sponsored by Pathlabs. To resolve the issue of many DSPs not using identifiers that are compatible across various technologies, advertisers are focusing on tech rooted in an audience-based model. Produced in partnership with Marketecture. | | |
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