Another earnings window, another round of contrasting outlooks on what is an undeniably tumultuous period for advertising and media.
howdy! howdy! howdy! | Beyond Ads | | Pepsi and Verizon use giveaways ahead of the NFL season to court new consumers | | Brands like Verizon and Pepsi are offering a fresh round of giveaways to engage with NFL fans and attract potential customers among them. With its partnership with the NFL, Verizon intends to put its focus on its customers, and it is leveraging digital advertising on Instagram and Fantasy Football sites, as well as original Instagram content, to attract followers and NFL fans to sign up for its MyPlan service, which includes NFL Sunday Ticket for free. | | |
howdy! howdy! |
