How AI empowered CDPs are bridging the gap between marketing data and true marketing intelligence CDPs have enabled marketers to champion insight-driven opportunities that result in increased customer sales. What does the future hold for CDPs and their capabilities?
ClickZ Daily: June 19, 2020 |
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| Happy Friday! Today we have Dan Drapeau, Head of Technology at Blue Fountain Media, showing us how AI empowered CDPs are bridging the gap between marketing data and true marketing intelligence. According to Dan: AI and machine learning are revolutionizing CDP analytics by giving these programs access to multiple data points, across business silos, a more accurate customer profile and effective campaign suggestions that will result in loyalty and sales are generated. Also, having experienced the economic downturns of both the 1990s and late 2000s, Wrike’s Director of International Marketing, David McGeough explores how the current COVID-19 pandemic is impacting marketing teams. He writes: With recruitment and tech spend on hold, now is as good a time as any to have existing members of the workforce re-train and upskill for the future. Skills such as demand generation and digital media will escalate, while those previously focused on field marketing or events may need to consider gaining new experience. AI in Marketing Virtual Summit We are hosting an exclusive AI in Marketing Summit (half day) on June 25 alongside IBM Watson Advertising, Adobe and Salesforce, which brings together leading experts (Brian Solis included) and innovative AI marketing technologies from around the world. The the virtual event, we will be exploring how to harness the power of AI to rapidly transform the way in which you communicate with your customers. In addition to three keynote sessions, there will also be a showcase (no sales pitches, 15 minute show and tell) of some of the leading Marketing AI technology companies as well as virtual speed networking. You can register for free using this unique link: https://virtual.clickz.com/ |
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AI & Automation Dan Drapeau Customer Data Platforms (CDPs) have enabled marketers to champion insight-driven opportunities that result in increased customer sales. What does the future hold for CDPs and their capabilities? |
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Digital Marketing David McGeough In this article, David McGeough, Director of International Marketing at Wrike, explores how the current COVID-19 pandemic is impacting marketing teams. Having experienced the economic downturns of both the 1990s and late 2000s, David reflects on the similarities, differences, and potential long-term effects for the industry. Read more |
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| AI & Automation Roman Daneghyan On our Peer Network briefing, IBM Watson Advertising's Jeremy Hlavacek discusses how IBM leverages its emerging technology for the good of human kind and how COVID-19 has positively changed technology's perception. Read more |
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| AI & Automation Jacqueline Dooley As part of our ongoing coverage of AI in marketing, we’ve compiled a list of seven enterprise-level providers of AI-enabled martech solutions, complete with case studies. Read more |
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| Digital Marketing Prateek Dayal Prateek Dayal, Chief Strategy Officer of Aqilliz, tells CMOs strategies to keep in mind in order to make the most of their marketing during this time of uncertainty. Read more |
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| Case Study Tereza Litsa As the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends and examples to consider. Read more |
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Digital Advertising The COVID-19 pandemic has changed the world as we know it, and brands have had to reevaluate their present work structures, budgets, and strategies. While there isn’t a playbook for our current situation, companies realize that they need a new approach to their marketing activities. Download now |
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| Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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