The hybrid quiz-newsletter product, which will run for six months, will help Bloomberg Media figure out if it can build a diversified array of revenue streams around career advice and content.
| In Tuesday's edition of the Digiday Daily, see how The Washington Post is preparing for post-cookie ad targeting, learn how Bloomberg Media is taking a test-and-learn approach to product development and hear how Great Big Story's Courtney Coupe wants to see the video-first company continue to grow, not just in views, but also in audience impact. Read more below. The Washington Post has developed a first-party data ad targeting tool called Zeus Insights that offers detailed contextual targeting capabilities along with user-intent predictions for marketers. The goal: to give marketers a sophisticated ad-targeting tool that isn’t reliant on third-party cookies, but still drives results despite stricter data-privacy stipulations laid down by regulators. Bloomberg launched new product, Work Wise, on Tuesday with the goal of gauging the appetite for workplace and career advice content, particularly among Bloomberg's younger readers. On this week's episode of The Digiday Podcast, Brian Morrissey sits down with Great Big Story's Courtney Coupe to discuss the importance of strategy in diversifying platforms, knowing when to say no and why she wants to make GBS's website their premier online destination. Other things to know about Join CNN, The New York Times, Politico and more at the Digiday Publishing Summit as we dive into the challenges of diversifying revenue, including balancing strategies and budgets and keeping employees happy. Search practitioners now have a broad choice of tools to drive performance. Some use the “native” tools offered directly by search engines, while some use third-party platforms. In a comprehensive new State of the Industry report, we surveyed practitioners to discover how they rate the value and performance of the search industry’s offerings. Download the guide here. Sponsored by Kenshoo | | |
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howdy! | media transparency | | The Washington Post is preparing for post-cookie ad targeting | | The Washington Post’s strategic goal isn’t just to provide ad-targeting options for clients that want to wean themselves off reliance on third-party cookies, but to widen other publishers’ ability to compete with the big tech platforms. | | |
| Sponsored by zoovu | | Webinar: Spoiled for choice: Combat cart abandonment | | Online consumers still crave the personal, human experiences they’re used to in stores to help them find the perfect product — so how can brands best provide that desired customer service? | | |
howdy! | Sponsored by Kenshoo | | The state of paid search: How marketers are managing their programs | | Search practitioners now have a broad choice of tools to drive performance. Some use the “native” tools offered directly by search engines, while some use third-party platforms. In a comprehensive new State of the Industry report, we surveyed practitioners to discover how they rate the value and performance of the search industry’s offerings. | | |
howdy! | Modern Retail | | On Prime Day, Amazon is prioritizing exclusive products and first-party vendors | | Amazon’s algorithms always favor high sell-through rates, consistent ad spend and low returns, but Prime Day sees the peak of those algorithmic preferences as Amazon is expected to bring in $6.1 billion in sales on July 15 and 16, according to marketing platform IgnitionOne. That increase in customer sales and traffic means that Amazon’s ability to both boost and diminish a brand’s performance will be on clear display. And this year, more than in years’ past, Amazon is pushing both first-party sales and exclusive products. | | |
howdy! howdy! | Modern Retail | | How DTC health care brands are plotting their growth strategies | | Direct-to-consumer health care brands are starting to grow up, but still face an uncertain road ahead as some doctors express concern about the rapid growth of telemedicine. Companies like Ro and Hims, which got their starts selling generic erectile dysfunction and hair loss medication respectively direct-to-consumer, have now grown to encompass multiple brands |
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