🎛️ How Coca-Cola activated their enterprise CDP

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Plus, reducing the carbon emissions from digital advertising

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Good morning, Marketer, and can you tell the difference between Coke and Pepsi?

I can. 100% of the time. It’s strange that some people can’t. But there’s no doubt that our lead story today is about how Coke has been leveraging the Adobe CDP to target messages about 250 products to two billion customers around the world.

The scale is truly mind-boggling and might even exceed what I know some major car manufacturers have been doing with enterprise CDPs.

In comparison, implementing a CDP for a medium-sized business should be easy. Not necessarily so.

Kim Davis,
Editorial Director

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