How Marketers Can Deliver the Experience Promise

Elevate your role—become a data steward - Hi John,

As “data stewardship” has shifted from technical to marketing roles, it is paramount that we marketers clearly understand the nuances between honoring consumer privacy and enforcing data governance. After all, compliance requirements will only become more complex while we continue to receive increased pressure to improve the customer journey. Bottom line: We will need to do more with less.

Register here for “Elevating the Marketer’s Role as a Data Steward,” presented by Adobe. We will learn marketing tips to:

Protect and govern customer data within the context of collection, segmentation, and audience activation Incorporate consent-based strategies that lead with consumer trust and seamlessly integrate within the consumer journey Unlock data steward responsibilities with efficiency and confidence Plus! Ask questions of our guest presenters and data experts

Reserve your seat now to join me on Monday, October 18 at 2pm ET.

This Tech-Talk Webinar is sponsored content by Adobe.

I look forward to seeing you when I get back from vacation!

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy

P.S. Please forward this invite to colleagues and peers who may be interested in marketing data. Thank you!

Interested in sponsoring a webinar? I would love to work together! Please email advertising@emarketer.com and either myself or someone from my team will get back to you.

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