| | | Yesterday, the Advertising Association launched the 7th Advertising Pays report, ‘UK Advertising’s Digital Revolution’. The report, prepared by UK advertising thinktank Credos in partnership with Enders Analysis, tells the story of the phenomenal growth of online advertising in the UK over the past 25 years. |
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| Digital Transformation Monthly – June 2019
Digital Transformation Monthly offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends. |
Social Media Advertising: Best Practice Guide
This guide provides an overview of the major social media channels and the most pressing considerations when looking to generate the most value from social media advertising. You'll get a summary of the main self-serve advertising options on these channels, and see some of the premium options available to you when developing a strategic approach to social media marketing and communications. |
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| | Commerce is changing rapidly. In 2019, 60% of commerce organisations report that their business model is under “significant” or “critical” pressure to adapt. Today’s commerce organisations must meet heightened customer expectations, offer personalised buying experiences, and compete with macro-players with global reach, enormous scale, and huge budgets. To help you uncover the pathways to success, we partnered with Econsultancy to gather insight from 1,200 merchandising, ecommerce, and marketing executives. Join this session and discover the data and trends, and how others are becoming digital-first businesses. |
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| | An attribution model is a set of rules an analytics platform uses to map conversions and sales to respective channels in the customer journey so that you can see what role each one is playing. There are several you can choose from, such as first click, last click, linear etc, however none of these will give you a true picture of your overall marketing – that can ONLY be achieved through data-driven attribution. In this article, we explain how it works and how you can develop your own to make much better marketing decisions. |
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+44 20 7970 4322 | | Econsultancy New York
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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