Brands are winning hearts and sales with nostalgia-driven CX
| Youâre no fool, you already know itâs April 1st. You also know better than to fall for foolâs gold: A worthless rock that looks like the real thing. Steve Bevilacqua explains why all the AI that glitters isnât martech gold â and how to tell the difference. B2B and B2C brands are finding that nostalgia is the key to a golden customer experience. Reminding customers of shared interactions really can spur more sales. Annette Franz walks you through what to do and not do when going for this gold ring. Constantine von Hoffman
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| Marketing technology | | | The AI boom resembles a modern gold rush. Not all tools are worth the investment. Learn to separate real innovation from foolâs gold. | | |
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| Customer experience | | | 'Phygital' experiences combine the physical and the digital. Is this a new label an old strategy? | | |
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| Customer experience | | | The future of CX isnât just personalized â itâs nostalgic. Learn to use past moments to create deeper customer connections. | | |
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| Benchmark report | | | Marketers sent nearly 24% more emails last yearâand guess what? Engagement soared. CTRs doubled. Unsubscribes? Still just 0.13%. Surprised? So were we. | | |
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| Social media marketing | | | What you need to know about marketing on Reddit. Updated with details about the new tools for small and medium businesses. | | |
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| B2B marketing | | | From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B tech marketing. | | |
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| MarTech webinar | | | Want to send emails that truly resonate? Join us April 3 to learn how a smarter approach to your email strategy can enhance personalization, boost customer loyalty, and drive stronger conversions. | | |
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| B2B marketing | | | Forget persuasion. AI is changing the rules of B2B GTM, putting buyers in the driverâs seat. Find out how to adapt â or risk irrelevance. | | |
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| On-demand marketing training | | | Unlock 45+ on-demand discussions on marketing strategy and solutions to overcome your biggest AI, GTM, ABM, and influencer marketing challenges â yours for free. Start Watching | | |
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What they're saying | | âThe AI rush has also led to an explosion of hastily developed or poorly conceived martech tools. Some are little more than existing algorithms with an AI label. Vendors integrate off-the-shelf AI models like ChatGPT or Midjourney and market them as proprietary breakthroughs without adding meaningful value.â â Steve Bevilacqua in All the AI that glitters isnât martech gold. âNostalgia is a loyalty superpower. Research shows it boosts dopamine, that feel-good brain chemical, making us more likely to trust and stick with brands that trigger it. Consumers will spend more with companies that âgetâ their personal history.â â Annette Franz in How B2B and B2C brands are winning hearts with memory-driven CX. | | |
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