Commerce in the Cloud Picasso, Hemingway, van Gogh—these are the names associated with Moleskine notebooks, with their classic curved corners and ivory pages. But in the 21st century, Moleskine needed an updated website to showcase its myriad products, both digital and paper, sold throughout the world. And Moleskine wanted to ensure that the new website blended state-of-the-art ecommerce functionality with the brand’s storied history and unique personality. Key to success was starting the project with a solid plan. Gaia Franceschini, the company’s head of digital, ecommerce, and CRM, shares three tips for getting a website redesign on the right track and the reasons why Moleskine chose Oracle Commerce Cloud and Oracle Responsys for the project. —Margaret Lindquist, Oracle senior director of content
AT&T’s Strategy for Cloud Transformation AT&T chose Oracle Cloud at Customer and Oracle Cloud to help virtualize 75 percent of its core network functions by 2020. The Oracle Cloud at Customer approach lets large organizations get all the goodness of cloud technology while keeping data behind their firewalls. Video: AT&T’s transformation.
Supercharge Sales Teams with Artificial Intelligence Most sales teams are still stuck with arcane sales tools, digging out data from multiple systems and chasing leads with little chance of closing. AI can help salespeople know their customers better, so they can “hyperpersonalize” the sales experiences and deliver just the right information to customers, even before they ask for it. Three key tenets for using AI in sales.
How to Choose the Right Cloud Software Implementer Finding the right implementer can help turn a transition to the cloud into a real strategic advantage, rather than just a functional modernization. Oracle’s Cloud Excellence Implementer program launched in October to provide a data-driven, objective tool to help Oracle SaaS customers choose wisely. Five attributes to look for.
Thomas Kurian on Emerging Tech and More Get insight from Oracle President Thomas Kurian on the state of enterprise cloud computing and the adoption of emerging technologies, as well as review the daily wave of insights from this year’s Oracle OpenWorld. Get the special issue.
