Improve Efficiencies, Lower Costs, and Drive Revenue

Learn how to design a data lake - Hi John,

A data lake can help you improve operational efficiencies while reducing costs and increasing revenue. What’s a data lake? According to Wikipedia, it is a system or repository of data stored in its natural/raw format, usually as object blobs or files—in other words, it’s a good thing for marketers!

To learn more, register here to join me for "How to Create a 360-Degree View of Customers with a Data Lake," presented by Merkle. We will learn how to:

Build the right cross-functional team to quickly establish a data lake Develop a data lake roadmap and timeline to keep the project on track Select tools and technology based on business needs and desired use cases Measure the success of operational efficiencies, reduced costs, and increased revenues Plus! Hear how Gerber Life Insurance successfully activated a data lake and what they gained

Reserve your seat now to get smart on Wednesday, December 15 at 2pm ET.

This Tech-Talk Webinar is sponsored content by Merkle.

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy
eMarketer, Inc.

P.S. Please forward this invite to colleagues who may be interested in data lake fundamentals. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com

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