| You know AI can create powerful visuals, but are you using it effectively? As more brands race to adopt AI-content, many marcom pros are struggling to balance the “awe” factor with authenticity. AI tools like DALL-E, Sora and Adobe Firefly Video Model can help automate visual storytelling, but your content can risk feeling impersonal or worse due to the "uncanny valley," bias and deepfakes. This session shows you how to navigate these pitfalls and harness AI’s creative potential—so your visuals resonate and remain authentic. |
