InfoSum’s ‘data bunker’ is now front and center of the GroupM-led effort to turn around WPP’s fortunes.
| InfoSum's 'data bunker' is now front and center of the GroupM-led effort to turn around WPP's fortunes. Additional coverage: Temu has been one of the biggest spenders in digital advertising, particularly paid social. Now, it's pulling back due to tariff pressure. Once dismissed as error-prone novelties — or outright threats to newsroom jobs — AI-powered tools are now being actively embraced by publishers. More marketers are examining ways to make the creative in their ads more efficient, because media alone can't make a bad ad good. When it comes to social marketing, the focus is often on younger audiences, but data analyzed by Digiday illustrates the potential of marketing to members of older generations across platforms, especially influencer marketing. From sister site, Glossy: Some brands are acknowledging the tariff surcharge to customers with cheeky messaging. Other things to know about Next Friday, April 25 is your last chance to save on entries for the Digiday Technology Awards. Enter now for the opportunity to join the ranks of past winners including Twitch, Salesforce and more. As privacy concerns grow, data buyers prioritize compliance, durability and addressability over volume. Data marketplaces are evolving to meet the demand for smarter, more precise targeting. Sponsored by Experian. While automated engagement tools allow creators to scale their audience engagement and monetization efforts, creators have to be mindful of maintaining their authenticity. Sponsored by Collective Voice. | | |
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