| | Econsultancy's Marketing and Ecommerce Trends, and Digital Shift on AI gatekeepers – sign up for Jan events
Digital Shift - Jan 11th
With the development of multiple new GenAI-based shopping bots, we explore if a new dynamic for how shoppers find products is emerging, and ask – what are the implications for B2B and B2C marketers?
Digital Marketing and Ecommerce in 2024 - Jan 24th
Get Econsultancy's outlook for the year ahead and hear from: Jenny Burns, CEO, Magnetic Simon Swan, Digital Marketing & Media Director, Karo Lynette Saunders, Senior Analyst, Econsultancy Rose Keen, Senior Analyst, Econsultancy Damian McAlonan, Commercial Director, Econsultancy |
Pharma marketing’s Damascene moment with content and SEO
The healthcare and pharma industry is demanding better performing content and more organic traffic, says Performance-io founder Matt Lowe. |
10 more predictions for retail media in 2024
From AI to incrementality, a land grab-fuelled talent race to non-endemic partnerships, and more programmatic buying to boot. |
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| The Future of Marketing: The AI Opportunity
Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”
But precisely how many marketers are using generative AI, and where do they believe its value lies? |
Winning the Race for Digital Skills
How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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