Sahil Patel If Quibi gets to 20 million subscribers, it expects 30% of revenue to come from advertising. |
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Hilary Milnes Whether retailers are putting all of their eggs into the platform's basket, or cutting off spending entirely, Facebook anxiety for marketers continues. |
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Sponsored Content PubPlus Across every industry, data is changing the way we work -- and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored by PubPlus. |
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Kristina Monllos Three years after Unilever's milestone acquisition of Dollar Shave Club for $1 billion, P&G is quietly betting on increasing its DTC portfolio. |
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Kerry Flynn Group Nine and Refinery29’s absences come as the NewFronts has scaled down over the years. |
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Sponsored Content Cadent To date, direct-to-consumer brands have been focused on sending targeted ads to consumers via premium online video -- but recently, there has been a shift. Some major DTC brands are taking their marketing to the next level by using television to reach their target audience. Sponsored by Cadent. |
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Sponsored Content Jumpshot Online shopping used to be simple but in today's online retail landscape, things have changed. Conclusions must be backed by data -- but it's up to brands to discover for themselves just which data sources to trust. Sponsored by Jumpshot. |
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