John,
They say experience is the best teacher.
I say someone else’s experience is an even better teacher – all lessons, no pain.
Learn from your peers’ triumphs and stumbles in 4 lessons from successful and failed branding efforts.
Read on for lessons from a precious metals company, book publisher, cloud computing company, and real estate agent about launching a brand for a new company, entering a new market, failing to live up to the brand promise, and getting your logo designed.
Here’s to your success,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
