A spokesperson for the professional networking app confirmed to Digiday that the team expects to make it “globally available to all advertisers by early fall,” though did not confirm a specific date.
Sources state Teads, the Altice-owned stalwart of outstream video, has recently held talks with private equity and strategic players. On Wednesday Amazon Web Services debuted new features aimed at improving the accuracy of large language models — a key hurdle for attracting consumers that are still wary about “hallucination” issues with LLMs. Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington as its CEO as the organization pushes the next phase of growth. Some publishers say ad revenue is pacing 15% up year over year while others are still managing their expectations for how 2024 will shake out. More in this Digiday+ Media Briefing. Other things to know about Tomorrow is your last chance to enter the Digiday Technology Awards. Don't miss this opportunity to showcase how your technology is modernizing media and marketing. Be sure to enter by 11:59 p.m. PT. As advertisers grapple with higher ad costs and limited availability of premium inventory for political campaigns, they’re shifting from broad-spectrum approaches to data-driven tactics to convert undecided voters. Sponsored by Seedtag. The extensive targeting capabilities of mobile in-game video ads help brands reach diverse demographics with high engagement and positive brand experiences. Sponsored by Zynga.
A spokesperson for the professional networking app confirmed to Digiday that the team expects to make it “globally available to all advertisers by early fall,” though did not confirm a specific date.
From Digiday’s sister brand Modern Retail: According to a new survey, marketers are eager to see what generative AI can do for them, but they’re concerned about doing something harmful or unethical. Join this virtual event on July 16 at 1 p.m. ET for more insights into how brands implement generative AI.
On Wednesday Amazon Web Services debuted new features aimed at improving the accuracy of large language models — a key hurdle for attracting consumers that are still wary about “hallucination” issues with LLMs.
Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington as its CEO as the organization pushes the next phase of growth.
Disney Advertising’s study highlights how streaming TV has become a central part of family life, presenting unique opportunities for brands to engage with audiences meaningfully.
