‘Human involvement is fundamental’: Marketing and generative AI in 2024
“Ultimately, LLM tech doesn’t have to achieve Artificial General Intelligence (AGI) to completely transform the world,” predicts Max Tatton-Brown, Product and Marketing Advisor at human-AI collaboration startup Beyond Work.
“Even if it just automates all the tedious work (high volume, data heavy, repetitive — but ultimately necessary), that will be the biggest evolution for most people’s day-to-day work lives since a PC arrived on their desk.”
Generative AI and the excitement surrounding it was a pervading theme of 2023, with applications in customer service, travel, beauty, healthcare, and potentially much more. But how well is generative AI living up to that excitement? How can businesses who experiment with generative AI balance innovation with risk? And what is the future of human input into AI content?
We posed all these questions and more to a roster of AI experts – here’s what they had to say. |
Avanade’s ‘Do What Matters’ storytelling campaign boosts sales pipeline
The global IT consulting and services firm raised awareness and emotional engagement in a campaign which increased leads by 190% |
