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MarketingSherpa Highlights from May 28 – June 11 |
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Value Gulfs: Making sure there is differentiated product value when marketing upgrades and upsells | | |
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Ask MarketingSherpa: Making a career shift (to B2B copywriting) | | |
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Marketing 101: Copywriting vs. Copy Editing vs. Content Writing | | |
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Free Offer: Excerpts from The Marketer as Philosopher | Get 10 selected chapters of Flint McGlaughlin’s “40 Brief Reflections on the Power of Your Value Proposition.”
What's Inside: Reflection 4 “On the Message and the Inversion of the Micro-Yes Funnel” Reflection 12 “On Offer Physics and the Danger of the Flawed Ask” Reflection 25 “On Thought Sequence and the Danger of Disorientation” Reflection 38 “On Customer Theory and the Danger of ‘Design-by-Committee’” |
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| 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships |
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