Every crisis is an opportunity. Our world’s current travails have given me the opportunity to return to writing. Every week I’m going to provide perspective on how media leaders are adapting to a world turned upside down. Please email me with thoughts. In February 2002, in the wake of the U.S.-led invasion of Iraq, chaos […]
| For Digiday+ members, editor-in-chief Brian Morrissey shares his thoughts about the known knowns and the unknown unknowns of what will disrupt the media industry during the coronavirus pandemic. "Some publishers are more exposed than others, but most I’ve spoken to are preparing for a 30% drop in forecasted revenue," he writes. Read more below. To make up for much of that lost revenue, Morrissey predicts that publishers will make painful cuts, possibly starting next week en masse. Publishers relying on commerce revenue are facing hurdles as merchants close their affiliate programs and drop commission rates to zero. Food publishers, like Tastemade, NYT Cooking and Meredith, grapple with what remote working will mean for their production schedules. SAP felt the hit of the coronavirus outbreak early on this year and CMO Alicia Tillman said as a result of this, she is reprioritizing the media mix around digital and short-term activations, while rethinking TV as a part of her team's plans. Other things to know about We're hosting a special live recording of the Digiday Podcast tomorrow at 3 p.m. ET with Complex Networks CEO and founder Rich Antoniello. Register here to tune in over Zoom. Advertisers and agencies, tell us: As the programmatic landscape expands, what’s the proper investment mix between established platforms and newer ones like out-of-home and audio? How should your company’s investment strategy change over the next year? Sponsored by MiQ. | | |
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| Coronavirus Fallout | | Media enters the realm of unknown unknowns | | Every crisis is an opportunity. Our world’s current travails have given me the opportunity to return to writing. Every week I’m going to provide perspective on how media leaders are adapting to a world turned upside down. Please email me with thoughts. In February 2002, in the wake of the U.S.-led invasion of Iraq, chaos […] | | |
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howdy! howdy! howdy! | Sponsored by CafeMedia | | Large and independent publishers are using different tactics to survive the privacy era | | Cookies and regulations are changing the ways publishers make money from advertising, and new research finds that different-sized companies are taking different approaches. In a webinar on April 13, at 3 p.m. EST, join experts from CafeMedia, Huge and beyond as they discuss the revenue strategies that businesses must consider. | | |
howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | As the concept of a summer job changes, businesses seek to woo Gen Z | | There’s more ways than ever for teens to make money. Some teenagers are foregoing the typical 20 hours per week part-time job in favor of starting their own side hustles, like promoting sponsored content on their Instagram pages or selling secondhand clothes. | | |
| | | GroupM’s Brian Wieser: ‘Every brand should figure out how to be useful’ | | The coronavirus pandemic brings uncertainty to the advertising business as much as anywhere else, but GroupM's Brian Wieser sees it as a chance for multinational companies to step up and earn goodwill with smart initiatives. "Every brand should be trying to figure out how they could be helpful," he said on the Digiday Podcast. |
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