| With a new parenting channel, Playfull, BuzzFeed and NBCUniversal are betting that BuzzFeed can replicate its success with social food site Tasty for millennial moms and dads. Conde Nast titles Vogue and GQ are about to start testing product recommendations in Amazon's Echo Look. There's no promise of revenue in it, but the publisher hopes what it learns from shopper responses will help improve its e-commerce business. There's a new battle in Europe to own consumer log-ins at scale, which favors companies with large log-in databases, meaning Google, Facebook, Amazon and Apple. Here's the current state of ad data, in 5 charts. Publishing success comes down to optimizations. Axel Springer's Welt newspaper doubled the number of people watching on its TV live stream by making it more prominent on the publisher's site. Audi developed a new augmented reality app that's designed to bring the showroom experience to people's mobile phones. The Digiday Retail Summit is coming up in Austin, TX from Feb. 21 - 23. Discuss and connect with senior retail executives from Aldo, Barneys New York, Cabela's, Kia, Macy's and much more. Reserve your spot in Austin today. |
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| Sahil Patel This is the first time BuzzFeed and NBCUniversal are co-creating a new publishing channel. |
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| Max Willens The two Conde Nast brands will have shoppable posts displayed on the homepage of Amazon’s Echo Look app. |
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| Sponsored Content Tune It's past time for brands to master mobile marketing. And when it comes to mobile, marketers don't need to choose between a paid or organic media strategy. In fact, it's almost always best to use both. But it can be tough to determine what that right balance is. Sponsored by Tune. |
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| Jessica Davies With their huge databases of logged-in consumers, the tech giants stand to benefit most from impending privacy regs. |
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| Lucinda Southern "Rather than a pivot to video, it's a pivot to relevance and user experience." |
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| Sponsored Content Thunder We would like to know your thoughts on the methods you’re using to test ad effectiveness. Which ones are working? Which ones are not? Take the quick survey and we’ll send you a $5 Starbucks gift card. Sponsored by Thunder. |
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| Sponsored Content Imre Cord cutting keeps on punishing the TV industry, and even sports leagues are seeing the writing on the wall. Brands that invest in sports marketing must now enhance their offerings with smart, multi-platform social strategies. |
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Gala:
January 30, 2018 | 6:
30PM |
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Early Deadline:
February 2, 2018 |
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