Omnicanality can save stores from closing down during COVID-19 David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic.
ClickZ Daily: May 7, 2020 |
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| Good morning! Today we have David Le Douarin, co-founder and CEO of Advalo, discussing how an omnichannel approach can help retailers survive the pandemic. “A key factor in personalizing marketing actions to each consumer, depending on the products for which he or she has a strong preference,” says David. “With the help of relevant product recommendation templates, retailers can effectively turn purchase intentions into action, directly on their websites.” Also, KPItarget’s Mike Rowan highlights the most exciting emerging technologies today and how they can be leveraged for marketing success. He writes: The real magic of AI image recognition lies with the innovative companies that have started to crawl all of the images on the web and offer them as a way for advertisers to get placements on those pages — even on the images themselves in some situations. 2020 Benchmark Survey We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing David Le Douarin David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic. |
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AI Mike Rowan KPItarget's Mike Rowan highlights the most exciting emerging tech today and how they can be leveraged for marketing success. Read more |
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| AI Umesh Sachdev With industries such as travel hit hard by the ongoing pandemic, Uniphore's Umesh Sachdev shows businesses how technology can help boost their CX, while keeping the costs under control. Read more |
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| Digital Marketing Curtis Sparrer Bospar's Principal Curtis Sparrer shows why marketers need to lean more into their PR and marketing efforts, especially during a downturn. Read more |
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| AI Sam O'Brien RingCentral's Sam O'Brien provides a comprehensive guide to Natural Language Processing (NLP), highlighting its benefits to telemarketing and other marketing analysis uses for it. Read more |
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| Digital Marketing Tereza Litsa Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out for you. Read more |
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| Marketing Industry-leading customer relationship management tool (CRM), Salesforce offers a wealth of business-boosting tools and functionality. Download now |
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