Optimize GenAI | Q&A: Tariffs | Cookie-less Targeting

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Feb. 26, 2025

Today's Sponsor: How to Optimize for GenAI Answers ChatGPT is taking the world by storm. It reported in November 2024 100 million weekly users, despite being only one of the popular generative AI platforms. No business should ignore those channels, as consumers increasingly turn to genAI for product and brand recommendations. Yet showing up in AI answers is tricky, and the tactics vary among platforms. In August 2024, Seer Interactive, a marketing agency, compared the leading “answer engines.” Foundational search optimization tactics apply to genAI. Sites should be indexed and visible in Google and Bing to appear in answers on the leading platforms — ChatGPT, Gemini, Google’s AI Overviews, Microsoft Copilot, and Perplexity. However, some AI-optimizaiton tactics are more important than others in my experience. Fast, Light, Simple AI crawlers that access a site will learn about the business and its purpose but may not link to it. Generative AI platforms often repurpose content without referencing the source. Antropic’s Claude, Meta’s Llama, and now DeepSeek rarely include links. Read article > A Message from Agital Meta Ads That Convert in 2025 Meta is becoming a major social commerce channel for ecommerce brands. Join Agital's live webinar on Wednesday, March 5, where experts reveal the latest Meta Ads testing strategies for maximum conversions and profit. Free recording to all registrants. Learn more > Q&A: Passport CEO Talks Tariffs​ Alex Yancher explains the state of President Trump's tariffs and their impact on ecommerce and global trade. Read article > The New Era of Cookie-less Ad Targeting Advertising technology has entered a new phase that pairs personal privacy with targeting. Read article > U.S. Retail Ecommerce Sales Q4 2024 Retail ecommerce growth continues to outpace brick-and-mortar, per new Department of Commerce data. Read article > From the Archive: February 1996 (Before Google) What Is the Purpose of Your Web Site? To succeed, a small business Web site must be carefully targeted and wisely designed. To achieve this, you need to ask: What is the purpose of your Web site? Read article > 📊 Ecommerce Chart 🎙️ Ecommerce Conversations Podcast Merchant Cuts Revenue 60%, Profit Rises 25% AI Won’t Replace Creativity, Says Studio Founder 🎯 Industry IQ Resources from our advertisers. Passport Just Made Global Growth Easier 🎓 Webcasts Free, 30-minute streaming videos. Drive More ROI from Meta and Google Ads You are receiving this email at newsletter@newslettercollector.com because you opted on our Practical Ecommerce website to receive this newsletter. You can unsubscribe or update your email address at anytime. View in browser. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add newsletter@mail.practicalecommerce.com to your contacts. Gmail users just drag this email to the "Primary" tab. Practical Ecommerce; 4794 Grayhawk Blvd.; Traverse City, Michigan 49684 U.S.