PepsiCo on connected retail / sustainable fashion in the mainstream

The ITV reality show Love Island last month announced a partnership with eBay, with this year’s contestants showcasing secondhand clothing instead of fast-fashion pieces. And just last week, former sponsor Missguided was bought out of administration by Frasers Group for £20m.
What does eBay’s move tell us about the state of the retail industry? And what will the impact of the partnership be on consumers, as well as other high street and fast fashion brands?

If you’re a retailer planning to create your own retail media network, register your interest to join Econsultancy and CvE at a retail media roundtable discussion about doing just that, in London, June 28th.