| Max Willens Dispiriting pivots, layoffs by attrition and a diminished brand doomed the venture-backed news publisher, reportedly soon to be sold for pennies on the dollar. |
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| Hilary Milnes As digitally native brands shift attention from customer acquisition to retention, finding inventive ways to keep customers coming back is taking priority. |
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| Sponsored Content AffinityX Clients are asking for more services, and for more expertise in emerging technologies. At the same time, they're demanding lower fees and shifting their budgets. Find out how agencies are continuing to deliver for local clients while maintaining the highest possible standards. Sponsored by AffinityX. |
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| Kerry Flynn SoulCycle has been growing a content division — what they see as a media company — over the last six months. |
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| Jessica Davies Brand marketers were quick to underline just how many misconceptions there are about the realities of taking media buying in-house. |
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| Sponsored Content Storyful The social media analytics market is set to exceed $9 billion in four years. The absence of meaningful content moderation and the complex interplay of ideas and platforms makes it more difficult than ever to protect your brand online by using quantitative tools. Sponsored by Storyful. |
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| Sponsored Content Brightspot Quality content is the foundation of success for media companies, but that content means nothing unless those companies optimize their distribution, personalization and new revenue opportunities across every channel. Get the guide. Sponsored by Brightspot. |
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