John,
You know, I’ve heard a lot about personal branding. And I don’t necessarily disagree with it, per se.
But I think it doesn’t go far enough.
You’re not just a brand, you’re a product. Just as marketers should influence not just value communication but also value delivery, you can’t only consider how you’re personally positioned in the market – you must also deliver.
With all the focus on your marketing plans for your company, it’s easy to overlook that January is a great time of year to set the strategy for your personal product – in other words, your professional development goals.
There are many resources out there to help you grow professionally. Here are a few I plucked from our 20+ years of content that I thought you might find helpful: Personal Development Plan: Free resources to help you start testing and help your career (from MarketingSherpa’s sister site, MarketingExperiments) What 15,000 Commercial Experiments Reveal about Why People Are Chosen – Learn how to increase the force of your personal-level value proposition, in this video from MECLABS Institute (MarketingSherpa’s parent organization)
MarketingSherpa Quick Guide to Strategy & Planning: 9 tactics to meet your business objectives and use your time efficiently (direct PDF download)
Marketing Career: What you need to understand at each step of the job seeker’s journey (even if you’re not looking)
From Corporate America to Entrepreneur: Giving up steady pay for a steady say
Search the MarketingSherpa Library – 8,630 case studies, how-tos, charts, videos, and more. However you’re looking to grow, there is likely some info here to help you. Here’s to you,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
