The platform’s brand safety rules have cost some publishers the ability to monetize video on the platform for months.
| In the past couple years, Twitter has worked to position its platform as a destination for livestreaming video. But some news publishers tell Digiday that Amplify's brand safety rules make it difficult for them to monetize their breaking news videos there. Read more below. Twitter's brand safety rules have cost some publishers the ability to monetize video on the platform for months. Those thinking that TikTok might want to topple the agency model aren't necessarily wrong, but it's doubtful that TikTok could even manage to do it successfully. The rise of DTC companies' use of texting to keep in touch with consumers has many organizations worried about flooding the channel. In the latest edition of the Confessions series, where Digiday trades anonymity for candor, a freelance consultant who often works for in-house agencies shares how tricky it is to navigate internal politics and that she sometimes feels like a therapist. Other things to know about To stay on top of disappearing cookies, regulations and election-related inventory demands, marketers and publishers are taking more steps to boost their internal bandwidth and solidify their external partnerships. Sponsored by Nexstar Digital. | | |
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howdy! howdy! | Sponsored by Permutive | | Webinar: How publishers can increase data-driven ad revenue | | Privacy laws and the death of third-party cookies are making it tricky for publishers to develop effective data strategies. In a new webinar featuring BuzzFeed’s director of data partnerships, learn seven steps for preserving data-driven ad revenue. | | |
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